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While no doubt people’s profiles will show them in a confident light, many might be nervous first-time users or people hurt from previous bad experiences.

Thanks to market-leader Tinder – and new entrants like Dragon-backed Double – a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps.One of the most important elements in any successful business is identifying your target market.With an array of established market leaders, it’s incredibly important that you offer a unique service that sets you apart from competitors.An amateur looking site will not attract many users and may also instil a sense of distrust among potential members.If you’re planning to charge a monthly subscription, it’s worth offering a free trial for the first few users.

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