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From there, she was booked for runway and print campaigns for labels, including Alex Perry, Baby Phat, Lisa Ho, Voodoo Dolls, Levi's, Bettina Liano, Nicola Finetti, L. In early 2006, Kerr appeared on the TV show Project Runway, modelling clothes for contestant Daniel Vosovic's final collection.
She signed a contract with cosmetics firm Maybelline New York.
In New York, Kerr had a multitude of runway appearances and then signed with NEXT Model Management in early 2004. B., Heatherette, Betsey Johnson, Trelise Cooper, Jets, John Richmond, Blumarine Swimwear, Neiman Marcus, Seafolly Swimwear, Anna Molinari, Rock and Republic, Roberto Cavalli, and Ober Jeans.Her January/February cover for Australian Harper's Bazaar sparked controversy, depicting a nude Kerr under the cover line "What Lies Beneath." The cover was later pulled from the national supermarket chain, Coles.In March, Kerr was announced as the face of Joe Fresh's fall campaign. Kerr rose to prominence in 2007 as one of the Victoria's Secret Angels.Kerr was the first Australian Victoria's Secret model and also represented the Australian department store chain David Jones.