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As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-­dating site.

It’s not just my ­generation—boomers are as likely as college kids to give online dating a whirl.

Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.

But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.

Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.

The biggest changes have been brought by the .4 billion online-­dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.

Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.

This kind of rigor goes into a lot of my decisionmaking.10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.

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