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Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.
If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.
Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).
Tailoring your status/headline for each community could make a big difference.
Don’t forget to tell all of your employees to do this too.
If you have a lot of employees, the increase in your potential reach could be gigantic.
After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic.Also note that this step is more of a one-time setup.Once you have established RSS connections on your social sites, you shouldn’t have to do it again.Plug those terms/phrases into Google Adwords’ free keyword suggestion tool.Take note of the most popular search terms and variations in phrasing and wording.