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A Mormon online dating service set to launch later this year has received notice from the Church of Jesus Christ of Latter-day Saints' attorneys asserting that the church exclusively owns "Mormon" and images of the Salt Lake City temple.
The home page for "Mormon Match," which enticed 1,000 singles from more than 25 countries to sign-up within its first 48 hours, includes a backdrop featuring the temple and a verse from 3 Nephi 14:7, a passage found in the Book of Mormon.
"I'm hoping we can come to a mutually beneficial arrangement.
I don't want to do any harm to the church."Nevertheless, since the LDS' first notice, Mormon Match has filed a lawsuit against the church, for the "clandestine" strategies with which Eller says it employed in its attempt to take down of his site.
I don't want to do any harm to the church." Representatives for the church reportedly wrote to the company that was hosting Mormon Match and asked for it to be taken offline immediately.
On April 4, the day before the company was set to argue its trademark case against the board, the LDS church directly reached out to Mormon Match's data hosting company "and demanded it be shut down, while simultaneously declining to respond to any correspondence from him or Eller."The lawsuit surrounds whether the church has exclusive ownership over the word Mormon, or if the dating service can use it on its site.The new site is being built by LDS singles, who promise to review all profiles.Eller and La Pointe are hoping to clear up the dispute with the church and officially launch later this year. (“IRI”) involves a secular issue of intellectual property law and not religious doctrine,” Mormon Match said in a statement released to The News.The website’s use of the word Mormon "is the central issue of this case," Schick said.The News' requests for comment from LDS church and from IRI were not returned.